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  • Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

Oct 15, 2024

Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

Bay Area Times
Bay Area Times

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Top stories today:

  1. Adobe integrates AI model FireFly Video into Premiere Pro
  2. Tesla’s Optimus robots said to be remotely operated by humans in demo
  3. Apple speculated to launch ~$2k headset in 2025
  4. NVIDIA stock hits record high, poised to overtake Apple
  5. Global smartphone market +5%, with Apple reaching record high

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0. Data and calendar

All values as of 6 AM ET / 3 AM PT, other than S&P500 and NASDAQ close (4 PM ET / 1 PM PT).

All times are ET.

Listen to our AI-generated podcast summarizing today’s newsletter:

1. Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

Generative Extend is among the FireFly Video-based tools coming to Premiere Pro:

Adobe.

  • Extends the footage with up to 10 seconds AI clips in 720p or 1080p at 24fps.

  • Helps correct shifting eye-lines and unexpected movement.

  • Extends sound effects and ambient “room tone”.

  • Currently available in beta.

Text-to-Video and Image-to-Video are the other FireFly Video-based tools

An AI-generated clip based on a prompt: Cute baby octopus with adorable eyes holding a teacup in each tentacle and looking around happily, 3d render, octane, soft lighting, dreamy bokeh, shallow depth of field, cinematic 2 (Adobe).

  • Both tools can generate up to 5 seconds clips of up to 720p at 24fps.

  • Rolling out in a limited public beta in the Firefly web app.

  • Adobe’s AI tools currently take about 90 seconds to generate, but they plan a “turbo mode” to cut that down.

  • The AI video tools will be priced differently than other AI tools, Adobe CEO said, without disclosing the price.

Additionally, Adobe introduced new AI tools to Photoshop, making photo editing easier

Adobe.

  • Distraction Removal added to “remove common distractions like people, wires, and cables with a single click.”

  • Generative Fill, Expand, Similar, and Background tools are now available with Firefly Image 3.

  • “Objects on Path” added to Illustrator for quick object arrangement along any path.

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3. Tesla’s Optimus robots said to be remotely operated by humans in demo

Optimus robots were the showstoppers at Tesla’s “We, Robot” event last week:

The Verge (Tesla).

  • Tesla’s employees stationed elsewhere reportedly oversaw the robots.

  • The prototypes could walk without external control using AI, however.

  • Elon Musk didn’t confirm the human controlling.

  • ”The biggest product ever of any kind,” Musk referred to the humanoids.

4. Apple speculated to launch ~$2K headset in 2025, 2nd-gen Vision Pro in 2026

Inferior processor and cheap materials are expected to be part of the affordable Vision headset:

Apple: Vision Pro (1st Gen).

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