About
All Posts
Partner
Logo
Login
Subscribe
Logo
  • Home
  • Posts
  • Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

Oct 15, 2024

Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

Bay Area Times
Bay Area Times

Brought to you by:

Top stories today:

  1. Adobe integrates AI model FireFly Video into Premiere Pro
  2. Tesla’s Optimus robots said to be remotely operated by humans in demo
  3. Apple speculated to launch ~$2k headset in 2025
  4. NVIDIA stock hits record high, poised to overtake Apple
  5. Global smartphone market +5%, with Apple reaching record high

Follow us on X | Instagram | Advertise

0. Data and calendar

All values as of 6 AM ET / 3 AM PT, other than S&P500 and NASDAQ close (4 PM ET / 1 PM PT).

All times are ET.

Listen to our AI-generated podcast summarizing today’s newsletter:

1. Adobe integrates AI model FireFly Video into Premiere Pro to take on OpenAI’s Sora

Generative Extend is among the FireFly Video-based tools coming to Premiere Pro:

Adobe.

  • Extends the footage with up to 10 seconds AI clips in 720p or 1080p at 24fps.

  • Helps correct shifting eye-lines and unexpected movement.

  • Extends sound effects and ambient β€œroom tone”.

  • Currently available in beta.

Text-to-Video and Image-to-Video are the other FireFly Video-based tools

An AI-generated clip based on a prompt: Cute baby octopus with adorable eyes holding a teacup in each tentacle and looking around happily, 3d render, octane, soft lighting, dreamy bokeh, shallow depth of field, cinematic 2 (Adobe).

  • Both tools can generate up to 5 seconds clips of up to 720p at 24fps.

  • Rolling out in a limited public beta in the Firefly web app.

  • Adobe’s AI tools currently take about 90 seconds to generate, but they plan a β€œturbo mode” to cut that down.

  • The AI video tools will be priced differently than other AI tools, Adobe CEO said, without disclosing the price.

Additionally, Adobe introduced new AI tools to Photoshop, making photo editing easier

Adobe.

  • Distraction Removal added to β€œremove common distractions like people, wires, and cables with a single click.”

  • Generative Fill, Expand, Similar, and Background tools are now available with Firefly Image 3.

  • β€œObjects on Path” added to Illustrator for quick object arrangement along any path.

2. Close more deals with Pipedrive*

Pipedrive.

  • Pipedrive’s easy and effective CRM lets you track your sales pipeline, manage deals, and automate the whole process so you can focus on selling.

  • Draft quick, compelling, and personalized emails from simple prompts in just a click.

  • Summarize threads with Al to save valuable time.

Get a 30-day free trial (no credit card required)

*Sponsored.

3. Tesla’s Optimus robots said to be remotely operated by humans in demo

Optimus robots were the showstoppers at Tesla’s β€œWe, Robot” event last week:

The Verge (Tesla).

  • Tesla’s employees stationed elsewhere reportedly oversaw the robots.

  • The prototypes could walk without external control using AI, however.

  • Elon Musk didn’t confirm the human controlling.

  • ”The biggest product ever of any kind,” Musk referred to the humanoids.

4. Apple speculated to launch ~$2K headset in 2025, 2nd-gen Vision Pro in 2026

Inferior processor and cheap materials are expected to be part of the affordable Vision headset:

Apple: Vision Pro (1st Gen).

Subscribe to keep reading

This content is free, but you must be subscribed to Bay Area Times to continue reading.

Already a subscriber?Sign in.Not now

Keep reading

Oct 2, 2026

OpenAI parts ways with 3 researchers over sensitive information policy violations

OpenAI parts ways with 3 researchers over sensitive information policy violations

Oct 1, 2026

Google’s Gemini 4 Argon rolls out to trusted cyber defenders through Fairwind

Google’s Gemini 4 Argon rolls out to trusted cyber defenders through Fairwind

Sep 30, 2026

OpenAI said to seek $30B at ~$1.4T in pre-IPO bridge round, topping Anthropic

OpenAI said to seek $30B at ~$1.4T in pre-IPO bridge round, topping Anthropic

Sep 29, 2026

OpenAI’s GPT-6.1 Astra public launch scrapped after missing safety bar

OpenAI’s GPT-6.1 Astra public launch scrapped after missing safety bar

Subscribe

Your morning briefing, free forever.

Get the latest news, resources, and more delivered straight to your inbox everyday.

The visual daily newsletter on business and tech. Analyzing the news with 1 visual per story. Join our 250,000+ subscribers here.

Copyright Β© 2026 Bay Area Times.

BAT

Archive Posts

Partner

Company

About Us

Legal

Privacy Policy

Terms of Service