Apple introduces iPhone 15 lineup, with only few upgrades
Bay Area Times
September 13, 2023
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Top stories today:
- iPhone 15 lineup introduced with few upgrades
- Apple Watch 9 includes Double Tap gesture to control apps
- Google's antitrust trial starts in D.C.
- Median household income falls for 3rd year, to $74.6K
- CPI expected at 0.6% MoM / 3.6% YoY at 8:30 AM ET
0. Data and calendar
All values as of 6 AM ET / 3 AM PT, other than S&P500 close (4 PM ET / 1 PM PT).
All times are ET.
1. iPhone 15 lineup introduced with few upgrades
The iPhone 15 and 15 Plus add USB-C and a 48MP camera, that was already present in the 14 Pro
The iPhone Pro and Pro Max are now built from titanium and include a 5x optical zoom
$1199 is the new starting price for the Pro Max, as previously reported. - The Verge
They can capture 3D spatial videos for the Vision Pro. - Techcrunch
Sep. 22 launch date.
Our view: the new iPhones are increasingly less revolutionary, with most future technological progress coming from the Vision lineup
True augmented reality (AR) will be the next big jump in computing.
Apple today has mixed reality, combining the unpopular virtual reality with some elements of augmented reality.
True AR means glasses that weigh and look like ordinary glasses or lens, and you can wear 24/7.
2. Apple Watch 9 now includes Double Tap gesture to control apps with 1 hand only
The Watch Series 9 and Ultra 2 also feature brighter displays, and Apple says they're the company's first carbon neutral products
Other Apple news
iPhone mini and MagSafe external battery pack are dead, as expected.
iCloud now has 6TB and 12TB plans, at $30/mo and $60/mo.
AirPods Pro 2 now comes with USB-C charging case.
Roadside Assistance via satellite in the U.S., in partnership with AAA.
iOS 17 out on Sep. 18, macOS Sonoma on Sep. 26.
Watch the 17-minute event summary here
Our view: while Apple is famous for “killing startups” during their announcements, we saw little of that this time
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4. Google's antitrust trial starts in D.C., focused on Google's search practices
Monopoly? The DOJ's main focus was that Google paying Apple, Samsung, and Mozilla to have Google Search as the default search engine is a monopolistic practice.
Google counter-argues that it is simply the best search engine, and that the overwhelming majority of consumers would agree.
Case will be decided by a judge, not a jury, as it is a civil trial.
Proving an antitrust case is very hard in the U.S.
10-week trial.
2024+: ruling is expected. - NYT live blog, CNBC
5. Median household income falls for 3rd straight year, to $74.6K in 2022
Main causes: high inflation, expiration of Covid-era tax breaks and subsidies. - Bloomberg
6. CPI, core CPI expected at 0.6% MoM / 3.6% YoY, 0.2% / 4.3%, today at 8:30 AM ET
CPI: expected at 0.6% MoM / 3.6% YoY in August, from 0.2% / 3.2% in July.
Core CPI: exp. at 0.2% / 4.3%, from 0.2% / 4.7%. - Bloomberg
7. B2B startups take 2 years on average to find product-market fit: study
9-18 months to find PMF from a working product.
A few companies took 4+ years to find PMF — Figma, Airtable, Slack — but those are rare.
1-3 months for alpha version of the product. Iteration is key. - Lenny's Newsletter
8. Interesting tweets, memes, and videos
9. Other headlines
AI
Enfabrica, AI chip startup, raises $125M B, including from NVIDIA.
Salesforce launches Einstein Copilot for all applications.
Chat2024: AI chatbots for the 2024 Presidential candidates.
Meta, OpenAI sued in CA federal court over AI copyright.
Tech
Elon promised Dorsey to buyback shares at original valuation.
Lyft launches women-only rides.
Bluesky has 1M users.
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Range, backed by Google's AI Fund, has revolutionized wealth management.*
Thunderbolt 5 has 3x speed over 4, Intel announces.
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Tech & law
Biotech
Rejuveron raises $75M, establishing office in Abu Dhabi.
Ketone clinical trial starts recruitment after $3.5M grant.
Covid booster recommended by CDC for 6mo+.
FDA advisers: phenylephrine doesn't work as nasal decongestant.
Crypto
FTX wants to sell its crypto without warning, to avoid lower prices.
SBF to remain in jail until trial: judge.
Binance US CEO departs, 100 eliminated.
OneCoin co-founder sentenced to 20 years for $4B fraud.
Gensler faces criticism in Senate banking hearing.
U.S. politics
Biden impeachment inquiry opened by Speaker McCarthy.
Fox sued by pension funds, Oregon state over 2020 defamation.
Pandemic insurance fraud est. at $100B - $135B by GAO.
CIA buried findings that Covid-19 likely leaked: whistleblower.
EV chargers hard to find, even for Transportation Secretary.
World
Russia's missile production exceeds prewar levels: U.S. officials.
Kim, Putin meet in Russia; Kim says Moscow has his full backing.
Sevastopol hit by Ukrainian missiles: Russia.
China unveils blueprint for Taiwan as it sends warships.
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