Apple introduces iPhone 15 lineup, with only few upgrades
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Top stories today:
- iPhone 15 lineup introduced with few upgrades
- Apple Watch 9 includes Double Tap gesture to control apps
- Google's antitrust trial starts in D.C.
- Median household income falls for 3rd year, to $74.6K
- CPI expected at 0.6% MoM / 3.6% YoY at 8:30 AM ET
0. Data and calendar
All values as of 6 AM ET / 3 AM PT, other than S&P500 close (4 PM ET / 1 PM PT).
All times are ET.
1. iPhone 15 lineup introduced with few upgrades
The iPhone 15 and 15 Plus add USB-C and a 48MP camera, that was already present in the 14 Pro
The iPhone Pro and Pro Max are now built from titanium and include a 5x optical zoom
Our view: the new iPhones are increasingly less revolutionary, with most future technological progress coming from the Vision lineup
True augmented reality (AR) will be the next big jump in computing.
Apple today has mixed reality, combining the unpopular virtual reality with some elements of augmented reality.
True AR means glasses that weigh and look like ordinary glasses or lens, and you can wear 24/7.
2. Apple Watch 9 now includes Double Tap gesture to control apps with 1 hand only
The Watch Series 9 and Ultra 2 also feature brighter displays, and Apple says they're the company's first carbon neutral products
Other Apple news
Watch the 17-minute event summary here
Our view: while Apple is famous for “killing startups” during their announcements, we saw little of that this time
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4. Google's antitrust trial starts in D.C., focused on Google's search practices
Monopoly? The DOJ's main focus was that Google paying Apple, Samsung, and Mozilla to have Google Search as the default search engine is a monopolistic practice.
Google counter-argues that it is simply the best search engine, and that the overwhelming majority of consumers would agree.
Case will be decided by a judge, not a jury, as it is a civil trial.
5. Median household income falls for 3rd straight year, to $74.6K in 2022
Main causes: high inflation, expiration of Covid-era tax breaks and subsidies. - Bloomberg
6. CPI, core CPI expected at 0.6% MoM / 3.6% YoY, 0.2% / 4.3%, today at 8:30 AM ET
CPI: expected at 0.6% MoM / 3.6% YoY in August, from 0.2% / 3.2% in July.
Core CPI: exp. at 0.2% / 4.3%, from 0.2% / 4.7%. - Bloomberg
7. B2B startups take 2 years on average to find product-market fit: study
9-18 months to find PMF from a working product.
A few companies took 4+ years to find PMF — Figma, Airtable, Slack — but those are rare.
1-3 months for alpha version of the product. Iteration is key. - Lenny's Newsletter
8. Interesting tweets, memes, and videos
9. Other headlines
Elon promised Dorsey to buyback shares at original valuation.
Lyft launches women-only rides.
Bluesky has 1M users.
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Range, backed by Google's AI Fund, has revolutionized wealth management.*
Thunderbolt 5 has 3x speed over 4, Intel announces.
Tech & law
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