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Sep 10, 2025

Apple unveils iPhone 17 series, iPhone Air, new Watch models, AirPods Pro 3

Bay Area Times
Bay Area Times
Apple unveils iPhone 17 series, iPhone Air, new Watch models, AirPods Pro 3

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Top stories today:

  1. Apple unveils iPhone 17 series, iPhone Air, new Watch models
  2. Supreme Court to review Trump tariffs on fast-track schedule
  3. Microsoft said to tap Claude 4 over GPT-5 for Office 365
  4. U.S. added 911K fewer jobs in year through Mar.
  5. Google Cloud forecasts $58B revenue boost by 2027
  6. Novo to cut 11% of staff — 9K jobs globally

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0. Data and calendar

All values as of 6 AM ET / 3 AM PT, other than S&P500 and NASDAQ close (4 PM ET / 1 PM PT).

All times are ET.

Listen to our AI-generated podcast summarizing today’s newsletter (beware of hallucinations):

1. Apple unveils iPhone 17 series, iPhone Air, new Watch models, AirPods Pro 3

Apple.

  • iPhone 17 Pro and Pro Max feature a vapor chamber thermal management and 3 48MP rear cameras.

    • $1,099 is the starting price for the iPhone 17 Pro with 256GB storage.

  • iPhone 17 features a larger, 6.3ā€ display with 120Hz ProMotion support.

    • $799 is the price for the iPhone 17 base model with 256GB storage.

  • An 18MP Center Stage front camera is the default across the iPhone 17 models.

  • Sep. 19: all new Apple devices will go on sale in the U.S. and other initial markets.

The iPhone Air features 5.6mm thickness and an N1 wireless chip for Wi-Fi and Bluetooth connectivity

Apple.

  • $999 is the starting price.

AirPods Pro 3 bring Live Translation and deliver 2x ANC performance than Pro 2

Apple.

  • $249 price.

  • Live Translation also works with AirPods 4 and AirPods Pro 2, provided they have an iPhone capable of running Apple Intelligence updated to iOS 26.

Apple Watch Series 11 comes with hypertension detection and 5G connectivity

Apple.

  • $399 is the starting price.

Apple Watch Ultra 3 offers up to 42 hours of battery life, starting at $799

Apple.

Apple Watch SE 3 comes with the S10 chip, always-on display, starting at $249

Apple.

2. Supreme Court to review Trump tariffs on fast-track schedule

Markets price in 46% odds of the Supreme Court backing Trump’s tariffs:

Polymarket.

  • Nov. 1st week: the justices will hear arguments.

  • The tariffs remain in place for now, though an appeals court ruled Trump exceeded his authority.

  • The Supreme Court will also consider a 2nd tariff challenge pressed by 2 educational-toy makers.

  • Sep. 19: opening briefs from the Trump admin.

  • Oct. 20: the companies have the time to respond.

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4. Microsoft said to tap Claude 4 over GPT-5 for some Office 365 features

Representational image generated using ChatGPT.

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