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  • Trump announces most countries will face tariffs starting Aug. 7, pushing U.S. average to 15.2%

Aug 1, 2025

Trump announces most countries will face tariffs starting Aug. 7, pushing U.S. average to 15.2%

Bay Area Times
Bay Area Times
Trump announces most countries will face tariffs starting Aug. 7, pushing U.S. average to 15.2%

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Top stories today:

  1. Trump announces most countries will face tariffs starting Aug. 7
  2. Apple Q3 revenue +10% YoY to $94B, biggest growth since Dec. 2021
  3. SEC launches ā€œProject Cryptoā€ to bring U.S. financial markets ā€œon chainā€
  4. Figma +250% in debut after $1.2B IPO
  5. Amazon Q2 revenue +13% YoY to $167.7B, net income +35%

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0. Data and calendar

All values as of 6 AM ET / 3 AM PT, other than S&P500 and NASDAQ close (4 PM ET / 1 PM PT).

All times are ET.

Listen to our AI-generated podcast summarizing today’s newsletter (beware of hallucinations):

1. Trump announces most countries will face tariffs starting Aug. 7, pushing U.S. average to 15.2%

Bloomberg.

  • Baseline rates stay at 10% for many partners from Trump’s Apr. tariffs.

  • Raising Canadian tariffs to 35% risks straining ties further.

  • 90-day extension Mexico has received to negotiate a better agreement.

  • Thu.: the order was signed behind closed doors, without the fanfare of Trump’s Apr. rollout.

  • No date yet on revised auto tariff rate’s implementation.

  • Relatedly, federal judges questioned Trump’s use of emergency powers to justify broad tariffs.

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3. Apple Q3 revenue +10% YoY to $94B, biggest quarterly growth since Dec. 2021

  • +13% YoY in iPhone sales to $44.58B, boosted by stronger iPhone 16 demand.

  • +13% in revenue from services to $27.42B.

  • -8% in iPad sales to $6.58B, despite the low-cost iPad launch in Mar.

  • -8.6% in wearables sales to $7.4B.

  • $800M in tariff costs incurred in the Jun. quarter, Apple CEO Tim Cook said, lower than the $900M the company estimated in May.

    • ~$1.1B in tariff costs is estimated for the Sep. quarter.

The iPhone’s share of Apple’s revenue in Q3 rose slightly to 47%, up from 46% a year earlier

  • 3B+ iPhones have been sold since the 2007 launch.

Apple’s China revenue +4.4% YoY to $15.4B in Q3, beating Wall Street’s $15.2B estimate

Bloomberg.

Apple spent $1.57B on capex and $4.76B on R&D in Q3

CNBC, company reports, FactSet.

  • ā€œ[S]ignificantly growingā€ investments in AI and reassigning staff to work on AI features, and even ā€œvery open to M&Aā€, Cook said.

4. SEC launches ā€œProject Cryptoā€ initiative to bring U.S. financial markets ā€œon chainā€

X: Paul Atkins.

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